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Sales Pitch: Cardinal History Tree

Posted on September 23, 2012 at 5:41 PM
Filed Under: St. Louis Cardinals | United Cardinal Bloggers
You may remember that, in my discussion about UCB Weekend, I told you that one of the companies that spoke to us was an organization called Burton History Trees.  I gave you the general idea of the project then, but I wanted to talk more about it in depth now that preorders are available, plus give you a way to save money and support your favorite Cardinal blogger (or, if you'd rather, you can support me instead).

In a way, it's an odd juxtaposition.  The Burton group is from the Chicago area and, while they've done other trees for other sports organizations, they've always been in that area.  Chicago Cubs.  Chicago Blackhawks.  I think they'd even done maybe Illinois football or something else, though I can't find it on their site right now.  Suffice it to say, they'd not reached down south of the Great Lakes region in sports, though their other trees were based on musical eras and genres, so they weren't completely Chicago-centric.

For whatever reason, they decided that they wanted to go with the Cardinals as their next project and, as such, reached out to the UCB to promote it.  After they got an idea of who and what we were, they shifted gears to not only ask for our help to promote it, but to help contribute to it as well.  I mean, who else better to proofread and add details than a bunch of obsessive fans, right?

It was very nice to get a chance to meet Mr. Burton, the inspiration and artist of the company, Drew Wasserman, who does a lot of the artwork, and Eric Fine, who is the founder, promoter and marketer for the company.  They have jumped into this partnership with the UCB with both feet and are honestly interested in our feedback and input.  Just the fact that they were willing to come down to St. Louis and meet with us, along with giving each of us a small proof of the tree to keep, meant a lot.

Here's a copy of what the rough draft of the tree looks like, but you really need to head over to the page on the Burton site to get the full impact.  I mean, you can click on that picture above and see Stan Musial or Steve Carlton, but you don't get the full history impact until you can scroll in and see Gene Tenace or Geronimo Pena or Mike Heath.

I sat down with my editor's copy and was so often stopped by saying, "I remember him!" or "Oh, yeah, that guy!"  Granted, my knowledge was more toward the top of the tree with the more recent times in Cardinal history.  You really should have seen Bob Netherton and Mark Tomasik, two guys who truly follow and know Cardinal history, poring over this thing.  I know that Bob, at least, is contributing to the project so you know it'll be accurate and I can't wait for the posts this likely will inspire over at his site.

Besides the history, besides the fact that our intrepid band of bloggers is getting to help out in this, one of the great things about this whole thing is that it is pretty affordable.  So often you see cool things like this and it gets you excited, until you see the price tag.  Not this time, though.  I know finances differ for everyone, but an unframed copy of this is just $40 which is well within reason.  A framed copy is $135, a little more expensive but could easily be in your (or someone who loves you) Christmas budget.  However, I've got a way that can make it a bit easier on your wallet as well.

Between now and the end of 2012, if you buy anything at Burton's web site--could be the Country Music tree, it could be the Blackhawks tree, but it really should be the Cardinal tree--and use the code c70, you'll get an additional 10% off of your order.  That'd make the framed copy $121.50, the unframed version $36.  How can you resist that for you or someone in your family?

I mentioned that you could help your favorite Cardinal blogger.  There are going to be a number of people posting about this project and giving you their code for 10% off.  Anyone that does so will be getting a commission on each sale with that code.  So if you have always wanted to say "thank you" to one of the UCB members but weren't sure how, consider this method.  You get to save money, you get a very cool piece of Cardinal memorabilia for your wall, and the blogger you read so often gets a little spending money.

I'm going to put the official press release after the jump, mainly because I'm quoted in it, but I want to reiterate--I'm excited about this project and it has nothing to do with the commissions.  If you want to buy one with the code from Aaron Miles' Fastball or Pitchers Hit Eighth, feel free.  Just buy one, because you'll wish you had if you don't.

Don't worry about forgetting about it, either.  This won't be the last time I remind you between now and Christmas!  :)  BTW, you can find Burton History Trees on Facebook and on Twitter, so give them a like and a follow.

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Burton History Trees: the visual story of your favorite sports team or musical genre
Local artist completes a St. Louis Cardinals baseball family tree 

St. Louis, MO- This holiday season give the perfect gift for that avid St. Louis Cardinals fan in your life: a St Louis Cardinals Burton History Tree. This Burton History Tree brings to life the complete history of the St. Louis Cardinals. From the earliest days as a new team, to the latest 2012 roster, and the entire history in between, this one of a kind piece of art captures the storied ball-club on a single print. Never before has a memento of this stature become available for RedBird Nation. 

The content of each Burton History Tree is uniquely arranged in chronological order and sized by significance. By combining names, images and sketches, Bruce Burton (the originator and artist) creates dramatic artwork that is the ideal conversation piece. In the case of the St. Louis Cardinals, player names and historical images form the foliage and the base/roots of the tree depicts elements, events, stories and places that are synonymous with the history of the team. 

"The St. Louis Cardinals Burton History Tree came to fruition because our existing customer base demanded it," said Burton. "After the 2011 season, we heard from fans all over the country. We knew this was the right time and the most appropriate way to honor this terrific team. Once we spoke with the most passionate fans, as well as St. Louis area retailers, the project made complete sense." 

Burton History Trees have recently collaborated with the United Cardinal Bloggers. Daniel Shoptaw, Founder of the UCB noted: "I'm very glad that Burton History Trees are tackling the most historic franchise in the National League.  We in the UCB are honored to be able to help out in a small way on this incredible project.  This will be something that any Cardinal fan would be excited to see under their Christmas tree this holiday season" Shoptaw commented. The bloggers will help edit the tree and ensure accuracy. 

A Burton History Tree is a one of a kind piece of art. The tree tells a story and history unfolds before your eyes. The concept is unprecedented. Everything you may have ever wanted to know about your favorite sports team or musical genre is pieced together through Burton's critical thought, labor, patience and love for combining art with history. 

Burton History Trees founder Eric Fine started the company to promote the artwork of his long-time mentor and friend, Bruce Burton. "I knew Bruce created this magical art, and I was bored with traditional sports pennants and posters," Fine said. "I wanted to help take sports memorabilia to a new level, and I know Burton History Trees encompasses so much more, such as the political events, individuals, and memories that inspired the formation and evolution of the sports team. Bruce's creativity brought sports teams, and later musical genres, to life like no other artist could." 

Bruce Burton started creating his artwork as a hobby in the early 1980's. He first established the "Family Tree of British Rock" in 1979, and has since created almost twenty sports and music trees. "I knew there was an opportunity to appeal to real fans (like myself) in this highly artistic way. The demand has been staggering. We have been able to reach all sports and music fans, no matter where they reside." 

"The end goal is to be able to design a tree for any occasion," Fine said. "If your son or daughter is graduating from college, we want to make a tree based on the university. If your boss loves the Boston Red Sox, we want to offer a tree for that avid population. These make perfect gifts, and framed, they complete an office wall, bedroom, basement, etc. A Burton History Tree is the ideal conversation starter." 

Currently available Burton History Trees include artwork based on the musical decades of the 1960s, 70s, 80s and 90s. Specific genres include British Rock; American Rock; Blues; Heavy Metal and Country Music. Select sports teams are also available. Burton History Trees are available as lithograph prints in two (2) sizes available framed or unframed. 

For more information, or to purchase a Burton History Tree for your friends, family, coworkers or clients, please visit Stay in touch and receive updates on facebook at Any venue or retail shop interested in selling Burton History Trees can contact

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